Netflix is one of the largest advertisers in Latin America. They needed to develop campaigns across multiple markets, that included numerous audience types, languages and touchpoints for a variety of vendor publications. We developed rich media advertising creative to showcase new releases and to help increase memberships and show the breadth of the Netflix catalog in Latin America, we also created a dynamic ad system. This allowed Netflix to be nimble and efficiently target different audience profiles without having to re-create ads over and over and without compromising Netflix’s design aesthetic.