Old Navy partnered with fashion design duo Emily Current and Meritt Elliott to be their Spring Style Ambassadors. We built a Tumblr hub where all the content lived. This included videos, style tips, photos, product lay downs and behind the scenes footage. All traffic and advertising creative drove to the hub making the content easily sharable. The design was created to tell the story in a linear way where user would scroll down for more content. The product lay downs would come alive by using parallax style animation to build into frame.